Our Vision

Innovating the Way Brands are Built

With our solutions and products we help companies from different industries to communicate more successfully with their clients and to improve their brand positioning. With one clear aim: business growth for our clients.


Our Vision

Innovating the Way Brands are Built


The world is constantly changing and consumers have more power than ever before. They decide when and how to come into contact with companies, their products and with advertisements. Whether to like, share and buy or ignore them completely. And consumers are just at the very beginning of discovering their new power and independence.

That’s why companies have to find new, contemporary ways of positioning and arranging their brands. And thereby creating a consistent dialogue between brand and consumer. Only then do consumers become “brand lovers”.

That this relationship works for your success is our claim, this is our vision. Discovering new paths through innovation, new thinking and new actions – leaving permanent marks in a dramatically changed media environment.


Our Values

Our values define us. They build the foundation of our daily actions and decisions. And they connect us – beyond our agencies’ limits and beyond frontiers.



Courage for change to make innovation happen. Passion for something new to always be creative. Blazing new trails with our partners.


Aiming high. Making demands. Never losing focus. Setting high standards.


For team members. For motivated employees. For our clients’ success. For social responsibility.


Collaboration on all levels. Our agencies for our clients. Our regions for our know-how-exchange.


Flexible in thinking and acting. On the pulse of the digital era. One step ahead.


Dentsu Aegis Network Croatia

We link. 5 agencies. Media and technology. Data and creation. Convergent.

Dentsu Aegis Network has been present in the Croatian market for almost 25 years, since 1992 when it was founded as Carat Zagreb.
Today we are one of the leading international marketing groups in the country. Since the early beginnings of digital advertising we are focused on the development of knowledge and experience on digital channels and technology. This has made us the leading experts in the field of digital marketing.

We link. 5 agencies. Media and technology. Data and creation. Convergent.

Our group consists of Carat and Vizeum as full-service media agencies and digital agency iProspect as a Search & Performance agency. Moreover, Dentsu Aegis acts as the holding company with its specialist unit amnet for Programmatic Planning & Buying.

5 brands
30+ clients
  • the programmatic platform for real-time-advertising
  • Redefining Media
  • Driving Business Performance and Search
  • Accelerating business growth through media
  • Business Intelligence & Data Management

Our brands


Dentsu Aegis Network – succeeding worldwide

We link. Tradition with innovation. Experience with inspiration. Media with data. Creation with technology.

The international Dentsu Aegis Network, headquartered in London, came into being in March 2014 with the merging of Aegis Media and Asia’s biggest advertising agency Dentsu Inc. (founded in 1901), the third largest creative agency worldwide and Japan’s number 1.

Dentsu Aegis Network:

  • successful with 30,000 employees in more than 145 countries
  • represented by 9 global brands – Carat, Dentsu, Dentsu Media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum
  • supported by the multi-market brands amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i
(HQ of dentsu inc: tokyo)

Japan network





Dentsu Inc.


According to Recma, Dentsu Inc. together with Dentsu is ranked among the leading agency networks in Western Europe and Asia, in the USA it is the fastest growing network. Among the largest global clients you can find Toyota, Honda, Shiseido, Canon, Sony or Suntory.

In the Gunn Report’s “Most Awarded Agencies in the World” ranking, Dentsu Inc. is ranked second, as well as in the global list for “Most Awarded Agencies in Digital”. Moreover, the Honda-campaign “Sound of Honda – Ayrton Senna” was chosen as the most-awarded campaign and as the most-awarded digital ad.

Our team

People… Innovating the Way Brands are Built


Exceptional people. Outstanding performance. For our clients’ success.


Always give the best edition of yourself

After graduation at the Faculty of Business and Economics in Zagreb, in agency business since 2000 and since 2006 in Dentsu.

Contact: eva.renner@dentsuaegis.com

Eva Renner Managing Director

Vjeko Srednoselec

Digital is a cornerstone to true business value.

As Head of iProspect for the Adriatic region, Vjekoslav is part of the team since 2015.

Prior to that, he gathered eight years of experience in creative and media agencies.

Contact: vjeko.srednoselec@iprospect.com

Vjekoslav Srednoselec Head of iProspect Adriatics